The New Hugo Boss fragrances are all about being ready day or night - for whatever life may bring. Hugo BOSS knows that when you feel ready, confidence follows. And they want to know what makes YOUR man ready. What does he do to prepare - day or night - that makes things go smoother later? Maybe he's always one step ahead by making dinner reservations at your favorite restaurant so you don't have to wait in line...or maybe he keeps a change of ...
